Hachette Ein*s Media announces the launch of AVENUEL in Korea   -  December 01, 2004 Hachette Ein*s Media is pleased to announce the launch of AVENUEL, a new genre of membership magazine to be published in partnership with Lotte Department Store next January 2005. Both companies are leaders in their field and this new magazine will benefit both from Hachette Ein*s Media expertise in publishing and from Lotte Department Store leading position in retail. AVENUEL will be delivered to Lotte's "most valuable guests", (MVG) and AMEX card holders. Unlike other membership magazines, AVENUEL distribution will be selective, aiming only at the most influential consumer group. Our readers spend over 30 million won a year in shopping. AVENUEL will be the first and only "Luxury Shopping Magazine" in Korea with over 60% of total pagination dedicated to shopping. AVENUEL will inspire and motivate shopping through enticing visuals and practical quality information. Our magazine's mission is to celebrate shopping from cover to the very last page and to bring our readers into your stores. AVENUEL is proud of its editorial quality and value. AVENUEL will feature upscale visuals and witty readings, making the best use of Hachette Filipacchi Médias international network of 245 magazines as well as of ELLE leading fashion magazine's contributors and know-how. It has been 8 months since we have recruited and gathered together the most experienced and talented editors for AVENUEL launching. Waiting to surprise its readers, AVENUEL is now about to be unveiled.   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.