HFM and ZJXS jointly launch Japanese style magaine in China  -  August 16, 2004 Hachette Filipacchi Médias (HFM), the publisher of ELLE, the world’s largest consumer magazine publisher, announced its latest partnership with Xuan Se Publishing House of Zhejiang province by launching the group’s first Japanese style magazine XUAN SE in China. Specifically targeting today’s young yet fashion conscious office ladies aged between 22-28, the magazine is to offer practical ”how-to” as well as to enrich women’s lives by giving them an expanded range of resources to reply on, and in the process, guiding them to the joy of self-improvement. Supported by the editorial resources of Hachette Fujingaho Group, the direct subsidiary of HFM in Japan, XUAN SE aims to inspire its readers with a service-oriented yet visually impactful editorial approach. ”Our research results have showed that age 22-28 is a key stage of a woman’s life. Therefore our mission as media is to make our best effort to fulfil their ever-growing thirst for information in every single area, be it fashion or beauty, or career or leisure. The quality of XUAN SE has proudly demonstrated that not only do we have the vision, but the professional editorial skills and resources as well.” commented Gu Ming, the Publisher of ELLE, ELLE DECORATION and XUAN SE at HFM China Division. The magazine will to be launched officially on the 20th of August nationwide with an initial print run of 250,000 copies. The cover price is RMB 16. For more information, contact AMY WANG at Tel : (86-21) 3302 4728 EXT. 115 Email : wangting@hfm.com.cn   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.