Hachette Filipacchi Medias Launched ELLE Decoration Magazine China Edition  -  July 18, 2004 ELLE DECORATION launched its China edition in partnership with Century Publishing Group of Shanghai in July, providing a stylish, fashion-savvy shelter publication for the new Chinese generation of design professionals and the well-educated, affluent consumer group seeking beautiful and useful home decoration information. The China edition is the 20th edition of the worldwide ELLE DECORATION. ELLE DECORATION is an authoritative guide to the most desirable, trendsetting, stylish and contemporary home with a grand entertaining and informative visual impact, democratic and inspirational editorial. ELLE DECORATION magazine aims to be a passionate facilitator of self-expression to its readers. With 176 pages dedicated to home and interiors beautiful and inspirational ideas and contribution from chief editor Wang Xu, the launch issue focuses its editorial on creative and informative ideas for decoration enthusiasts, bringing print coverage to interior space decoration which has been virtually ignored in the past. Well-balanced in its international pick-ups and locally produced editorial contents, the magazine came out on 20th June and distributed nationwide with initial print run of 200,000 copies. The launch issue has proved successful and was also benefited from an important advertising campaign: street billboard, up-market residential building lift ad, poster, postcards and press. The launch party night also offered its guests an ”Elle Decor presentation”, capturing signature worldwide life style. For more information, contact Alice Cao at Tel: (86-21) 3302 4728 Email: caoying@hfm.com.cn   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.