Hachette Ein*s Media launches on the Korean market LUEL, the first upscale magazine targeted at men in their thirties.  -  January 12, 2007 On sale at newsstands with March issue, LUEL will lead a new community of men who enjoy their style and their life. This magazine will focus on three fundamental aspects for men who want to be loved by women and admired by other men: An attractive appearance, An attractive lifestyle and An Attractive personality. Hachette Ein*s Media has been present in Korea for the past 15 years and publishes 4 magazines: ELLE, ELLE Girl, Première and, most recently, Avenuel published in partnership with Lotte Department Stores. Since 2005, Hachette Ein*s Media has been developing as well a large range of custom publishing and digital activities. LUEL is targeted at business community leaders and high executives who want to lead a richer life. The magazine dares its readers to look stylish and live stylish and offers both inspirational and how-to information on fashion, grooming and lifestyle. LUEL is a monthly magazine with a cover price of KRW 8,000 and a print run of 60,000 copies. The circulation will be mainly based on subscription with 25,000 subscribers secured before the launch through partnerships with three high profile companies: Prudential Financial, Daewoo Securities and Lotte Card. LUEL's launch is backed by a large subscription and promotion campaign through daily newspaper and outdoor advertisement. Men in their 30's are becoming a consumption force to reckon with all over Asia and especially on key markets such as China, Japan and Korea. All Asian affiliates of Lagardere Active Media Group have been involved and committed to the launching of LUEL magazine in Korea.   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.