"I KISS ELLE" to celebrate the re-launch of www.ellechina.com with brand new style  -  July 15, 2006 A novelty interactive web campaign "I KISS ELLE" is officially launched to celebrate the re-launch of www.ellechina.com since its first establishment in 2001. Utilizing the rich media technology, I KISS ELLE (http://www.ellechina.com/kiss/) brings to online users a fun and interactive experience through a personality test and making a personalized lip print. After creating their own lip print, users can sign and send out the celebration card to ELLE to receive exquisite wallpaper with their own unique kiss as well as the opportunity to win gifts with total value over RMB250,000 sponsored by Lancôme and Avène. Viral element is included in this game to encourage users to invite their friends to celebrate the moment of launch of the leading fashion website ¡V www.ellechina.com. The campaign is running until 10th August 2006. The newly revamped website resonates the unique 3S concept of ELLE brand (SEXY, STYLISH, SPIRITED) with deeper content, richer visual and more user friendly interface, providing over 2,000 pages of content covering latest fashion news, hot fashion tips and full range of runway pictures from the top international fashion brands. The site has over 300,000 online members with average age of 25 years old and majority of white-collar female. Rich media and video advertising is enabled on the site that helps advertisers to reach and engage with target female audience with more creativity. The site also provides standard banner ad and skyscraper. Since entering into China in 1988, ELLE consistently keeps inspiring readers with good integration of international concept and local accessibility. With 18 years of efforts, it has established a consolidated and authoritative position in fashion magazine industry and a compelling brand image. Today, ELLE international with 20 websites is the world¡¦s largest Internet network dedicated to women. From Europe to Asia, from America to Africa, ELLE magazine websites drive the values of ELLE magazine network: Sexy, Stylish, Spirited and provides its visitors a platform to exchange opinions for a community of modern women. For enquiries, please contact: Jennifer Cheng (Hong Kong) Tel: +852 2535 1730 Email: jennifercheng@hfmasia.com Jessie Sun (China) Tel: +86 10 8526 2266 ext 278 Email: sunhui@hfm.com.cn   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.