ELLE & ELLE Decoration Swept Two Awards in SOPA Editorial Excellence Awards 2006  -  May 25, 2006 Hong Kong, May 25, 2006 ¡V ELLE (HK edition), a leading women's magazine in Hong Kong won an Honorable Mention in "Excellence in Magazine Front Cover Design" Award of Chinese language publication category in the Society of Publishers in Asia (SOPA) Editorial Excellence Awards 2006. The winning front cover was ELLE's (Hong Kong edition) October '05 issue featuring the top model Liu Dan in the Forbidden City in Beijing. "This creative front cover truly reflects ELLE's spirit," said Christine Ho, Editor-in-Chief of ELLE Hong Kong, "which is both international and accessible, in the treatment of fashion and trends." Tony Lee, Art Director of ELLE Hong Kong, added "ELLE was the first international title to shoot a cover inside the Forbidden City with Western Couture fashion, and also, very significantly with a Chinese girl on the cover." At the same event, ELLE Decoration (HK edition) also won the "Excellence in Magazine Design" Award of Chinese language publication category. ELLE Decoration (HK edition) was launched in June last year and this is its first time participating in the SOPA Editorial Excellence Awards. It is very encouraging for a newly-launched magazine being recognized by the peers in the publishing industry. The judging panel of Editorial Excellence Awards commented, "ELLE Decoration embraces simple and solid design. It presents a good balance between the photo and text." By winning this award, it reinforces ELLE Decoration's (HK edition) mission in providing the most beautiful and useful home decorative ideas to style-conscious home owners as well as using strong visuals and easily readable layouts to inspire and assist readers with international & local insights. Rhonda Yung, Editor-in-Chief of ELLE Decoration Hong Kong, said , "I am pleased that ELLE Decoration has been widely appreciated and recognized by the peers in such a short period of time and proud of the team's hard work." Billy Suen, Art Director of ELLE Decoration Hong Kong, added, "It is our great honour to win this award and it is a wonderful experience for me to take part in designing a magazine from scratch." ELLE and ELLE Decoration are truly international magazines currently present in 39 countries and 22 countries respectively. They are the flagship title of the world's largest consumer magazine group - Hachette Filipacchi Medias, the world biggest consumer magazine publishing group which produces 262 titles in 39 countries cross five continents. In 2004, the Paris ¡V based company ran over 130,000 advertising pages, reached more than 1 billion readers and reported revenues exceeding 2.3 billion euros.   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.