HACHETTE FILIPACCHI HONG KONG LTD LAUNCHES ELLE DECORATION MAGAZINE HONG KONG EDITION  -  June 08, 2005 Hachette Filipacchi Médias, the world's largest consumer magazine publishing group, the publisher of ELLE, announces that it is launching its ELLE DECORATION Hong Kong edition. The monthly title, which at present is combined with ELLE magazine, will stand alone from June 2005 as a stylish, trend-setting publication for well-educated, affluent, design-aware consumers as well as design professionals. Packed with beautiful and useful home decoration and lifestyle information - both in Hong Kong and around the world - ELLE DECORATION will help make dreams a reality. Hong Kong ELLE DECORATION is one of 21 editions worldwide, published in countries such as France, the UK, Spain, Germany, Italy, the US, Sweden, Finland, Thailand, Japan, etc. The Hong Kong edition will focus its editorial on creative and informative ideas for decoration enthusiasts, bringing innovative and inspiring print coverage to interior space decoration. ELLE DECORATION is an authoritative guide to the most desirable, stylish and contemporary homes. With high quality visuals which balance beauty and practicality, the latest design information, friendly yet informative articles and practical shopping pages, ELLE DECORATION will reflect the tastes and desires of Hong Kong readers. Packed full of ideas at prices to suit all pockets, ELLE DECORATION aims to show that style is more than just a matter of money - it's a matter of taste. "We are proud and excited to launch ELLE DECORATION to the Hong Kong market. With its high quality visual impact and inspirational editorial, ELLE DECORATION is a passionate facilitator of self-expression to its readers," said Victor Visot, CEO of Hachette Filipacchi Asia Pacific. "ELLE DECORATION Hong Kong is part of an extensive network of 20 other international editions so has a vast library of resources to draw from. We bring the latest fashionable ideas for the home as well as the most interesting and innovative developments on the global and local - design scene direct to our readers in a fun and visually stimulating way." Rhonda Yung, Editor-in-Chief of ELLE DECORATION Hong Kong, added, "We are looking forward to bringing our readers the most beautiful, the most innovative and the most inspirational design and decorative ideas for the home." She continues, "Today, the design scene in Hong Kong is vibrant and sophisticated; brimming with creativity and energy both from established names and new talents. We will feature the best ideas from both the local and international design scenes, and celebrate that special outlook that gives Hong Kong its own unique style." Well-balanced in its international pick-ups and locally produced editorial contents, the monthly title will launch its June 2005 issue on 3rd June. Pre-launch subscriptions will become available from mid-May. Hachette Filipacchi Médias is the world's largest consumer magazine publishing group which produces 238 titles in 36 countries across five continents. In 2003, the Paris-based company ran over 130,000 advertising pages, reached more than 1 billion readers and reported revenues exceeding 2.3 billion euros. For information, please contact: Mr. Louis Yeung Senior Marketing Manager Tel: 2535 1736 Fax: 2562 3257 Email: louisyeung@hfm.com.hk   email: salesinfo@hfmasia.com   tel: 852 2567 8707   fax: 852 2567 2156   address: Level 13, Core F, Cyberport 3, 100 Cyberport Road, Hong Kong.   HFM Asia Pacific © 2010. All Rights Reserved.