In 2005, HFM recorded a 30% overall growth in its revenues in this region.

In Mainland China, economic growth of nearly 10% helped HFM to improve its performance by a record 40%, thanks partly to excellent advertising sales by all its titles - Elle, Elle Decoration, Marie Claire, Car and Driver, 25 Ans and Woman's Day. Circulation also rose significantly, despite increasingly strong competition from both domestic and international titles. The incorporation of distribution operations into HFM's activities during 2005 also played a part in this success, Growth is set to continue in 2006 with the launch of 2 new titles, Psychologies Magazine and Photo, bringing the total number of magazine published to 8 titles.

In Hong Kong, Elle and Car and Driver remained leaders in an extremely competitive market. Elle Decoration, launched in September 2005, has quickly established itself as the third biggest title in this segment.

In Taiwan, Elle achieved satisfactory, while Elle girl continues to make progress in a highly competitive market.

In Thailand, 2005 saw a slowdown in the Group's activity due to a depressed advertising market in the wake of the Tsunami disaster. Nevertheless, the 4 magazines published in this market (Elle, Elle Decoration, Marie Claire and Cleo) were able to maintain their leading position and are now reaping the benefits of the economic recovery that began in late 2005.

Finally, in Singapore, where Elle is now published under license agreement, the Group has continued to gain market share in the midst of a general upturn in the economy.

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